Dennis Minton
Creative Direction, Graphic Design
I was responsible for creating the label artwork across different forms for the 2024 Tomorrowland partnership.
This project was completed when I was working full time as a Senior Designer at Procter & Gamble in 2024.
Brave Switzerland
3D Pack Renderings of the design, Adverts for online and social
Old Spice Tomorrowland Special Edition
The Brief
Together in partnership with the design team at Tomorrowland, we designed a Special Edition variant for Old Spice. The brief was to combine the two worlds of the brands, while still making each brand recognizable.
The badge is central to the packaging design of Old Spice and the on-pack architecture. This felt like the perfect place to house the partnership with the Tomorrowland logo sitting proud front and center.
Flowing from the red of old spice into the purple of Tomorrowland brought something unique the brand had never done before, but also still felt inline with the brand world. Gold was used to highlight the design and draw attention on shelf to the special edition.
The Result
The following averts below were created by Brave design agency in Switzerland showcasing my label design.
