Dennis Minton
Creative Direction, Graphic Design
This project was completed when I was working full time as a Senior Designer at Procter & Gamble in 2023. I have since gone back and revamped the project to bring to life the concept more holistically versus what was completed.
Olay Base Tier Restage 2023
The Brief
The Base Tier from Olay is the entry point for consumers into the world of the brand and is meant to be an approachable and affordable collection with an emphasis on simplicity of navigation and understanding of what a product does. This much needed refresh was borrowing from the visual and design cues of the Regenerist collection and adapting them for this range.
The color pallete needed to be similar to what was existing today, but given a modernization through pastel tones and consideration when printed. Foils were removed, a more natural and textural finish was given to the box, and all panels were cleaned up and harmonized with the rest of the brand.
