Dennis Minton
Creative Direction, Graphic Design and Illustration
This project was completed when I was working full time as a Senior Designer at Procter & Gamble in 2019.
Bulletproof London
Brand positioning and mood boards, font and logo exploration, animation, illustration
Buzz Brothers Geneva
Packaging photography, post production, social media strategy and content creation. Motion graphics and animation.
Bear Fruits Branding 2019
The Brief
Procter and Gamble wanted to create a Korean-Beauty inspired brand that's purpose was to learn about new market segments, and bring excitement to the P&G beauty portfolio by infusing fun and creativity.
The brand creation started from 1 simple insight, hair care can be fun...even ridiculous with the idea of Friday Night Plans? Hair Mask and Chill. During this time, the beauty industry was making a big shift to self care, and products that promoted taking time for yourself or with others became hugely popular overnight.
The following project showcases the work that was done on creating the brand world of Bear Fruits.
