Dennis Minton
Creative Direction, Graphic Design 
This project was completed when I was working full time as a Senior Designer at Procter & Gamble in 2023.


Gillette Champion Gold Olympics 2024
The Brief 
Gillette antiperspirant clear gels are a staple in the brand's portfolio and have been around for years. This special edition Paris Olympics 2024 variant needed to fit in with the existing styling of the current line up, but bring some new excitement and differentiation to help it stand out on shelf. 
The brief included designing a variant specific icon and exploring different CMF on the label and the cap sticker to bring the concept of Olympics to life. 

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